JEWLZ BAILEY INC. was founded by Julia Bailey Fenton, an artist and entrepreneur focusing on digital content creation.  Born and raised in Toronto, Canada, ‘Jewlz’ is an accomplished fashion model, brand manager, and the founder and creative director of Alpha Beta Pie; a lifestyle blog and platform that plays off the traditional sorority stereotype.

After completing her Bachelors degree in psychology, art history, and cinema studies at the University of Toronto, Julia drove off into the sunset to study filmmaking at the University of Southern California in LA.  She has since collaborated on a diverse repertoire of projects ranging from marketing strategies for local businesses, to directing music videos for international recording artists, event planning, web design, and digital media production.  Julia has an extensive portfolio of experience as a brand ambassador, and has appeared in print, broadcast, and online in national campaigns for the likes of Fisher Price, The Hudson’s Bay Company, and Club Monaco.  In her personal time Julia is a dedicated wife and proud mama of two boys.